This Small Startup is Disrupting the Stagnant Printer Industry

For decades, the copier and printer industry has relied on the same antiquated sales tactics - pushy door-to-door salespeople overcharging for basic Printing Equipment. Customers were left frustrated and confused trying to navigate this opaque industry. The purchasing experience for a copier or printer has been stagnant for far too long.

Before Printree emerged in 2022, customers had to endure a pretty frustrating process to get quotes for a new copier machine. You would need to sit through meetings with various sales reps from different copier dealers, each pushing their own products and complicated pricing structures. Comparing copier quotes was nearly impossible, as the pricing and features were never apples to apples. It could take weeks of back and forth before landing on the right copier or printer. The time and energy required was enormous.

This is where visionary founder Yafet Daniel saw a massive opportunity to shake up this aging industry. He invented the world's first instant copier quote generator, providing customers with transparent, guaranteed pricing from top dealers in seconds. This was unheard of in such an antiquated industry.

Before founding Printree, Yafet Daniel kickstarted his career as a copier sales representative. He quickly moved up to open his own copier brokerage firm, advising companies on ideal copier and printer purchases. This gave him firsthand experience with the inefficiencies and frustrations on both sides of the industry.

Yafet went on to build a successful career in tech, founding multiple startups and online marketplaces. But he never forgot his early days in the archaic copier sales business. He knew he could combine his tech savvy with industry knowledge to finally modernize this stagnant space.

In 2022, Yafet returned to his roots. Leveraging his copier expertise and tech background, he founded Printree - finally bringing the copier and printer industry into the digital era. Through persistence and vision, Yafet took the industry he was raised in and revolutionized it from the inside out.

Despite initial resistance from established players, Yafet persevered and convinced the best copier dealers in Irvine to list their pricing and products on Printree's revolutionary platform. For the first time ever, customers could easily compare quotes and purchase or lease a copier entirely online.

By removing the layers of this once stagnant industry, Printree provides a seamless, efficient customer experience reminiscent of Amazon. But unlike Amazon, Printree caters specifically to the copier and printer industry. Their platform pairs the convenience of online shopping with the service of expert local dealers.

In just two short years, Printree has captured significant market share, proving customers were hungry for innovation and transparency in this space. Led by visionary founder Yafet, Printree has brought a stagnant industry into the digital era.

The company shows no signs of slowing down, as Yafet continues to improve Printree's platform and expand the product offerings. Dealers who once resisted are now clamoring to get their products listed.

As Printree revolutionizes the way we research, purchase and manage copiers and printers, one thing is certain - this scrappy startup has shaken up an industry in desperate need of change. Yafet Daniel had the vision and persistence to finally bring copier sales into the 21st century.